Pozer cements his status with hard-hitting new release 'Jersey King'

Pozer is back, and this time he’s levelling things up with his brand new release, 'Jersey King'. A freestyle-turned-statement piece that arrives after clips went viral across TikTok and Instagram. With fans demanding a full release, it is no surprise that this one is getting love and turning heads.

Flipping Blood Orange’s 'Champagne Coast' into a lean, Jersey club-driven cut, producers kosfinger and tthat’s nasty provide the perfect backdrop for Pozer to lock in at his sharpest and most direct. The result is a record that not only captures the energy of the moment but also pushes UK rap into fresh territory.

Visually, 'Jersey King' brings Pozer’s world to life with a smoky, VHS-styled montage of nocturnal London, ideated by creative director Silas.Atwal. From tube rides to motorbike chases, the raw, street-level perspective underscores the track’s grit and ambition, grounding it firmly in the capital while echoing its global aspirations.

With 'Jersey King', Pozer strips things back to the essentials and in doing so cements his place as one of the UK’s next era-defining artists. Check it out below, and let us know if you're feeling it.