ENNY returns with clever ‘Selfridges’ rollout after announcing her surprise 'career change'!

A few weeks ago, ENNY sent shockwaves through the UK rap landscape. Just as listeners were anticipating new music from the South London favourite, she surprised everyone with an unexpected announcement - she was quitting music altogether.

The revelation didn’t stop there. ENNY revealed she would be launching her own business - 'Peng Black Girl Cleaning' - complete with a slick trailer introducing her new 'career path'. Fans were caught off guard but were overwhelmingly supportive as they tried to make sense of the sudden pivot.

But as the dust settled, the truth surfaced - the entire move was an expertly executed rollout for her brand new single, ‘Selfridges’.

Produced by Gotts Street Park, the track finds ENNY back in her groove, effortlessly weaving her laid-back delivery across a warm, melodic, feel-good backdrop. It’s a reminder of just how sharp and refreshing her sound remains.

The accompanying visuals cleverly pick up where the 'Peng Black Girl Cleaning' video left off, bringing the storyline full circle and showcasing ENNY’s creative flair both musically and conceptually. The unorthodox campaign has undeniably done its job - attention is firmly back on one of the UK’s most compelling artists as she follows up July’s 'Cabin Fever'.

With ‘Selfridges’, ENNY proves once again that she’s not just making music - she’s crafting moments.