Roddy Ricch' hit 'The Box' has spent seven weeks at the top of Billboard's Hot 100 Charts, easily been the rappers biggest hit to date and it didn't even have a music video. Majority of the time when an artist has a record out and it's doing well, they bring out a visual to help push the single, it's almost like 'The Box' didn't need any promotion. This weekend Lil Baby dropped his album 'My Turn' which features a hot feature from Gunna 'Heatin Up' which currently has taken 'The Box' off top in the Apple Music charts. As Roddy Ricch wants to keep his top spot on Billboard Hot 100 list, he releases a crazy self-directed music video.
The rapper has been directed perfectly, we see Ricch in several cinematic scenarios, the visual really brings the record to life and reminds you how good the track actually is. The video comes at the right time as Roddy fights for his eighth week on The Billboard charts, the record has currently taken over the radio and still goes off in the clubs around the world.
You can watch the official music video for 'The Box' below.