A few weeks back, Rich The Kid dropped off his sophomore album 'The World Is Yours 2' which received a lot of positive comments from fans. Despite performing well to his fan base, the album didn't seem to sell as many units as expected. During a recent interview to promote his album with Zane Lowe on Beats Radio, he insinuated that he would have some exciting new content around his birthday which is in the Summer. Whilst fans wait on this 'new content' the rapper decides to revisit TWIY2 and drops off the visuals for his record 'For Keeps' featuring NBA YoungBoy.
You can tell that Rich and Youngboy spend some time to shoot this video and ensure that their vision was carried out well, despite the fact there aren't many shots in the clip - it appears to be shot at one location. The visual is quite sinister but of course the two rappers are still flexing with their lyrics and jewellery in the shots.
You can watch the new visual below are share your thoughts with CGuk