This new drop is a real statement of just how powerful the Grime scene is if executed in the right way. Nottingham talent, Snowy, has built up a reputation as one of the hottest talents within the UK scene, and this month he has let everybody know that he is heading straight to the top.
At the beginning of December, Snowy dropped off a brand new 6 track E.P entitled 'Callous', a body of work which was constructed to perfection, and really saw him master his sound. With the E.P proving to be popular up and down the country, the Notts creative now returns with some brand new visuals which see him really showcase just how much talent there is within the Grime scene.
It is 'Alpha' that gets the movie treatment, the closing track which see's Snowy go hard with his distinct unique flow and delivery, over a beat from one of the scenes most reputable producers, Mister Snowman. Props have to be sent out to Toby Curson who has directed, shot and edited this dope music video which arrives exclusively on the long-standing UK platform, JDZ Media.
Check it now, and be sure to stream 'Callous' via the links below.