In 26 hours this visual picked up over 1 million views, everyone predicted that Stormzy's new release would do numbers, but he has set new heights for the grime scene after collecting recording breaking views. Not only has the visual done numbers, but the track has reached No.5 in the iTunes charts. Probably the best come back that the UK music scene has seen, 9 months absence and he has come back and reclaimed the scene.
You may have seen recently the updates on the #CGUK site of the teasers and information that Stormzy has mysteriously been dropping on us. It started earlier this week as he took over London's advertisement services with billboards of bars from track off the album, accompanied with the hashtag 'GSAP' followed by 24:02. It wasn't long until people started predicting that #GSAP would be an acronym for the album title, and '24:02' would be the release date. It was days later, on Thursday, when Stormzy announced via Snapchat that we would be getting some big news on Twitter at 7pm, where he told us all to lock into BBC Radio 1xtra, and BBC Radio 1 as his fresh new single would be premiered. This is where the airwaves were blessed with new Stormzy material, and it sent social media into up-raw. After we heard the track, Stormzy took some time to catch up with DJ Target. We learned that #GSAP was in fact the album title which stands for 'Gang Sign And Prayer' and it will be released on 24th February 2017. He also announced that the track would be released that night, alongside the visual, and that 'Gang Sign And Prayer' would be available for pre-order that night, and once you have pre-ordered the new project you would be granted an exclusive code to access the UK Tour ticket pre-order.
Not only has Big Mike brought the sickest track of the year so far...yes I know it is early, but this one is going to be difficult to overcome...but he has also topped off the track with one of the coldest visuals I've seen come out of the UK. The quality, the concept, the people involved, everything about this one is perfectly suited to the track, Stormzy as an individual and everything he stands for.
The video for 'Big For Your Boots' which was directed by Daps, features cameos from some powerful creative females associated with the scene. Julie Adenuga, Sophia Tassew, Gracie Francesca, Sian Anderson, Vicky Grout, Ray BLK, Raye, and A.Dot all make appearances. A very sick message to send out, showing appreciation to the females who are pushing the movement and elevating UK art.
The female who takes the spotlight in this one, is Big Mike's partner, Maya Jama. We see the couple very calmly relaxing in South London's infamous Chicken shop, Morley's. As cringey as it may sound, these two are setting levels for all the couples out there right now. As you can see above, Sian Anderson took to Twitter to show her appreciation for Maya.
Props must be sent out to everyone involved in this one, from Stormzy and his production team and those involved in his private life(Flipz, Maya etc.), Sir Spyro and Fraser T Smith, Daps on production, Target and MistaJam for the premiere. 'Big For Your Boots' is just a taster of what to come, and if this single can get such a huge reaction, then what is the album going to do.
The 9 month absence is finally over, and all we do now is sit patiently, appreciate 'Big For Your Boots' and wait for the album to drop.
Make sure you pre-orde the album from the link below, and also check out the cold new visual.
PRE-ORDER: #GSAP (Gang Sign And Prayer) - Stormzy - 24.02.17