CGuk | Creative Gen UK | Est. 2016

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NEW VIDEO: @Kanyewest - Wolves

July 30, 2016

It has took quite a while for 'The Life Of Pablo' visuals to start rolling out, but we finally have the second visual off the project. Kanye releases the video for his track 'Wolves', a Kanye video is never ordinary as I'm sure we all know, however this video is quite tame and features a link up with popular house fashion brand Balmain. Unlike his controversial 'Famous' video, 'Wolves' features Balmain models that are accompanied by Vic Mensa, Sia and Kim Kardashian with her sister Kylie. 

'Wolves' was directed by Steven Klein, who has gone for a black and white approach for the video and pulls it off pretty well. Steven has made Balmain the spotlight for this video, showing off all of their Fall 2016 line. Oliver Rousteing also explained to Vogue how the video actually came about "I called Kanye and I said, 'I would love to create a campaign around your music, your lyrics, and your aesthetic". You can watch the Balmain inspired video above and share your thoughts on Ye's latest addition to 'The Life Of Pablo' visuals.

 

 

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