Snoop Dogg delivers classic West Coast vibes on '10 Til’ Midnight'

Classic West Coast energy is at the heart of Snoop Dogg’s latest project, '10 Til’ Midnight'. The 14-track album marks his fourth release since taking ownership of Death Row Records, continuing his mission to revive and redefine the iconic label.

Sonically, the project is deeply rooted in G-funk, bringing a nostalgic feel while still sounding clean and polished. With contributions from producers like Swizz Beatz, Pharrell Williams, and Erick Sermon, the album blends classic influences with modern touches. The feature list also adds variety, with appearances from October London, Peezy, and Trinidad James.

The rollout leading up to the album helped set the tone, with singles like 'Slid Off' and 'Stop Counting My Poccets', the latter accompanied by a short film that connects to the project’s wider concept. At this stage in his career, Snoop Dogg is fully leaning into his legacy.

'10 Til’ Midnight' feels like a continuation of his current era as the face of a revived Death Row Records, balancing nostalgia with purpose. He’s introducing younger listeners to the foundations of his sound while reminding long-time fans why it still carries weight today.