Samara Cyn closes out a landmark year new single 'what will they say'

Samara Cyn continues her ascent as one of the most compelling new voices in contemporary music with the release of her powerful new single, 'what will they say'. After a year defined by artistic breakthroughs and milestone moments, the rising star returns with a track that captures the emotional depth, self-awareness and cultural sharpness that have made her impossible to ignore.

Produced by long-time collaborator Billy Ray Schlag, the record showcases Samara at her most lyrically refined and is steeped in the classic soul textures that have shaped Samara’s sonic identity. Her warm, unfiltered vocal tone cuts through the production with a wisdom that extends far beyond her years, bridging the influence of eras past with the emotional truth of Gen Z’s lived experience.

It’s a fitting finale to a remarkable year - one that saw Samara Cyn solidify her status as a generational talent and one of music’s most exciting new heavyweights.

Check out 'what will they say' below, and let us know if you're feeling it.