Owen Saward taps into early 2000s nostalgia on new single ‘Not Mine’

Rising R&B singer-songwriter Owen Saward returns with his latest single ‘Not Mine’, a heartfelt release that further showcases his growing reputation for crafting emotionally resonant records. Built around themes of longing, vulnerability and the uncertainty that comes with new love, ‘Not Mine’ explores the desire for a connection that feels just out of reach.

Over a smooth, slow-burning instrumental, Owen reflects on the delicate balance between opening yourself up emotionally and learning to trust someone new, capturing the push and pull of modern romance with sincerity and warmth.

One of the track's standout moments comes through its clever use of a sample from the iconic R&B classic ‘So Into You’, giving the record an unmistakable early 2000s feel. The nostalgic influence blends seamlessly with Owen's contemporary songwriting, creating a sound that pays homage to a golden era of R&B while remaining fresh and distinctly his own.

Since breaking through with ‘I Know’ last year, Owen Saward has continued to build serious momentum, amassing more than 10 million streams across his catalogue and establishing himself as one of the UK's most promising new R&B talents.

With ‘Not Mine’, he once again proves why so many listeners are connecting with his music. Honest, nostalgic and effortlessly smooth, the single is another strong step forward in what continues to be an exciting rise for the emerging artist.

https://www.youtube.com/watch?v=rUklfSGNgcM