Key Glock stays true to his roots on new album 'PROJECT X'

Key Glock has officially kicked off a new chapter with the release of 'PROJECT X', his first full-length album since continuing the legacy of Paper Route Empire. The 20-track project sees the Memphis rapper delivering the confident bars and hard-hitting production that have become his trademark.

Longtime collaborator Tay Keith plays a key role throughout the album, with the pair once again showcasing the chemistry that has helped define Memphis hip-hop in recent years. Standout track 'Face Down' highlights their successful partnership, while additional production from C.N.O.T.E., Oh Ross, King Wonka, and others gives the project plenty of variety without straying from Glock’s signature sound.

Rather than filling the album with guest appearances, Key Glock takes centre stage from start to finish, relying on his own charisma and sharp lyricism to carry the record. The release follows months of anticipation and arrives after a period of personal reflection, during which Glock spoke openly about the lessons he learned from his late mentor, Young Dolph, as well as the challenges of navigating success.

With 'PROJECT X', Key Glock reinforces the qualities that have made him one of hip-hop’s strongest independent artists, staying committed to consistency, self-belief and the unmistakable Memphis sound that continues to define his career.