Jorja Smith unveils cinematic visual for ‘Price Of It All’ from ‘Bait’ soundtrack!

Global star Jorja Smith continues to build momentum around her latest release ‘Price Of It All’, now unveiling the official music video following the track’s recent premiere and launch event. The new single arrived as part of the soundtrack for 'Bait', the upcoming series created by Riz Ahmed. As the first release tied to the project, ‘Price Of It All’ set the tone for the world the show is preparing to introduce.

Now, the track is brought to life through a cinematic visual directed by KC Locke. The video captures the atmosphere and intensity of the record while reflecting the broader themes of the series, translating the energy of the premiere and launch event into a striking visual experience.

Across the visual, the duo craft a layered, dramatic setting that mirrors the mood and tension at the heart of the song, further connecting Jorja’s performance with the storytelling behind 'Bait'.

The series is set to unfold across six episodes, following a struggling actor on the brink of landing a career-defining role, only to find himself pulled into a spiralling mix of existential doubt and conspiracy.

With ‘Price Of It All’, Jorja Smith once again demonstrates her ability to merge music and cinematic storytelling. Now paired with a powerful official video, the release places her firmly at the centre of the conversation as anticipation around 'Bait' continues to grow.

https://www.youtube.com/watch?list=RD-d-QcG2qOEI&v=-d-QcG2qOEI