Jorja Smith sets the tone for ‘Bait’ with new release ‘Price Of It All’

Global powerhouse Jorja Smith returns with brand new music in the form of ‘Price Of It All’ - a track that arrives as part of the soundtrack for Riz Ahmed’s upcoming Prime series 'Bait'.

Leading the charge as the first release from the show’s soundtrack, ‘Price Of It All’ feels like a defining moment for both artist and series alike. With anticipation already building around 'Bait', Jorja steps in with a record that captures the mood and depth of the story, placing her right at the centre of the conversation.

The track is accompanied by a visualiser that offers an early glimpse into the show’s cinematic world - teasing the tone and tension that viewers can expect when the series lands.

'Bait' is set to unfold across six episodes, following a struggling actor on the brink of a breakthrough role, only to find himself spiralling into an intense mix of existential doubt and unfolding conspiracy. It’s a premise packed with psychological weight, and ‘Price Of It All’ mirrors that energy with a measured, emotive delivery.

With this release, Jorja Smith once again proves her ability to elevate a moment - blending music and storytelling in a way that resonates far beyond the track itself.

https://www.youtube.com/watch?list=RDudhtUteNFrw&v=udhtUteNFrw