Future brings 'Build A B*tch' to life with Cole Bennett!
Future has unveiled the official music video for 'Build A B*tch', bringing one of the standout tracks from his latest album 'The Real Me' to life through a cinematic new visual.
Directed by Cole Bennett, the video is shot entirely in stark black and white, following Future as he sets about constructing his ideal woman using a collection of animatronic parts. The surreal concept gives the track a visual identity of its own, with the finished creation becoming the centrepiece of the story.
Adding another layer to the visual, the robot was assembled from salvaged pieces of the Rock-afire Explosion, the cult animatronic band that became a defining feature of American family entertainment during the 1980s. The unusual source material fits naturally into Bennett’s distinctive approach to music video direction, turning the familiar into something more unsettling.
'Build A Bitch' appears on 'The Real Me', Future’s 12th No. 1 album. The release also extended his record on Billboard’s Top R&B/Hip-Hop Albums chart, becoming his 17th No. 1 title and tying him with Drake and The Temptations for the most chart-toppers by any artist since the chart launched in 1965.
With Cole Bennett’s direction adding a surreal visual dimension to the track, 'Build A Bitch' gives 'The Real Me' another memorable moment beyond the music itself. Future continues to build on an already historic catalogue, with the new visual adding another chapter to his latest run.
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