Burna Boy blends music and football culture on new single ‘For Everybody’

Burna Boy continues to expand his cultural footprint with the release of ‘For Everybody’, a vibrant new single that brings together global music energy and the world of elite sport. The release is backed by a powerful creative campaign in partnership with Sporty, spotlighting some of football’s most recognisable names and reinforcing Burna’s worldwide influence.

The accompanying visuals elevate the track’s message of unity and global connection, featuring an all-star lineup of sporting icons. Footballers including Eduardo Camavinga, Nico and Iñaki Williams, Odion Ighalo, Claude Makélélé, Éder Militão, and more, all appear as part of the campaign. Their inclusion reflects Burna Boy’s ability to bridge cultures, industries and continents, placing African excellence and global representation at the heart of the release.

Sonically, ‘For Everybody’ stays true to Burna’s signature formula of infectious rhythms, uplifting melodies and effortless charisma. Built to move crowds, the track feels tailor-made for both festival stages and international airwaves, capturing the universal energy that has become synonymous with Burna Boy’s sound.

As Afrobeats remains firmly embedded within mainstream music, Burna Boy stands at the forefront of the movement, constantly pushing boundaries and redefining what global success looks like for African artists. With ‘For Everybody’, he once again proves that his reach extends far beyond music, tapping into sport, culture and community on a worldwide scale.