Amie Blu steps into the light with new single 'shadow'

Amie Blu returns with her most introspective work to date, unveiling a tender yet quietly powerful new single titled 'shadow'. With her signature lo-fi textures and a diaristic writing style that feels both intimate and expansive, the South London artist explores self-perception and the lingering echoes of who we think we should be.

Already gaining serious momentum online, 'shadow' has clocked over a million organic views on socials and even caught the attention of SZA - an endorsement that hints at Amie’s growing cultural resonance. The track arrives off the back of a milestone European tour supporting Faye Webster, with a highlight London stop at the Eventim Apollo, and follows previous runs with Joy Crookes and Jacob Banks. The journey is fast becoming a defining one, and this latest release only cements her as a compelling new voice in British soul and alt-pop.

At just 22, Amie Blu’s artistry feels remarkably self-assured. 'shadow' demonstrates not only a refined sonic palette, but also a deepening lyrical maturity. With each release, Amie builds on a foundation of vulnerability and clarity, and 'shadow' might just be the song that crystallises her breakthrough moment.

Check out the brand new drop below, and keep your eyes peeled for more moves from Amie Blu.