AJ Tracey delivers his most personal project yet with 'Don’t Die Before You’re Dead'
- Sam Rasmin
- Jun 18
- 1 min read
AJ Tracey is back and this time, he’s baring it all. The Ladbroke Grove rap heavyweight has officially released his third studio album, 'Don’t Die Before You’re Dead', marking a significant evolution in both sound and storytelling since his critically acclaimed 2021 project 'Flu Game'.

Four years in the making, this 14-track offering is AJ’s most introspective yet, unpacking the highs and lows of fame, personal struggles, and growth. His lyrical transparency runs throughout the album, offering a window into the mind of an artist who has spent the past decade at the forefront of UK rap while navigating the pressures that come with it.
The album follows a consistent run of strong singles, including the viral fan favourite 'Crush' with Jorja Smith and high-profile collaborations with Aitch, Headie One, Big Zuu, and his MTP crew. 'Don’t Die Before You’re Dead' also brings in fresh voices like Nemzzz and Master Peace, highlighting AJ’s commitment to staying tapped into the pulse of the UK scene.
AJ Tracey may be known for his confidence and chart-topping flows, but this album adds a new layer to his artistry. It’s a bold step forward that showcases not only his versatility but his growth as an artist and man.
With 'Don’t Die Before You’re Dead', AJ cements his place at the heart of the UK scene. Check it out below, and let us know your thoughts.
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