

Pharrell's Louis Vuitton SS27 Show Transforms Paris into a Surfscape
Louis Vuitton’s Spring/Summer 2027 menswear presentation in Paris delivered one of the most visually ambitious runway experiences of recent seasons, as Louis Vuitton once again blurred the line between fashion show and immersive art installation under the direction of creative director Pharrell Williams. At the centre of the show was a striking, man-made coastal environment built inside the runway space. Designed by Bureau Betak, the set featured a vast, sculptural wave conti





































